Economics and Business

THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world.

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best.

“We're sorry but your recommendation wasn't approved.” We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face.

MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio. There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options.

When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you. THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes.

Most new businesses fail. And they die remarkably young: The typical new business lasts 20 months and spends one million pounds in investment before closing its doors. So what's the formula for success for those new businesses that make it through the early trials, converting their early success into either being bought or floating on the stock market?

Does your business feel lifeless in today's fast-paced marketplace? Tired of struggling to stand out? Can't seem to clarify your message? You may be a zombie and not even know it. Zombies are confused, haphazard and indistinguishable. Businesses act like zombies when empty communications alienate customers, supporters and partners.

To succeed these days your organisation must create amazing results. Your employees and teams may be quite capable of handling their specific areas of focus, but unless you get them to work together, your products, services and profits will suffer. While progress has been made, maximising collaboration is still a challenge for many companies. They need a new approach.

Regardless of the sector your organisation operates within or its size, increasing employee performance, building customer loyalty and growing revenue are likely your top priorities. How can you continually improve your employees' morale and performance in a sustainable way? How can you stay ahead of your customers' ever-changing needs without spending a fortune on technology?

Employee motivation has been consistently cited as a top and growing priority by CEOs, managers and human resources leaders across the world. This new title from best-selling author, Dr. Bob Nelson, will help move any organisation from just measuring the need to engage employees to actually changing management behaviour which will, in turn, lead to a stronger culture of motivation.

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere.

Who hasn't had to deal with a jerk at work? Whether it's a toxic team member who loves nothing more than to suck the life and excitement out of her colleagues, the difficult coworker who isn't happy unless the office is filled with mayhem and drama, or a bad boss who causes his employees to constantly dream of telling him to “Take this job and shove it!

In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, THE ESSENTIAL DIVERSITY MINDSET offers a transformative approach to diversity—as a mindset, not as a formula. Thoughts, feelings, and behaviours (not enforcements, compliances, or statistics) drive diversity outcomes.

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties? SMALL DATA, BIG DISRUPTIONS presents a tool kit to foresee coming changes: ...

SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of ...

Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word.

To be successful in the 21st century global marketplace you need many things - determination, well-articulated goals and a bit of luck. But more than anything else, you need kindness. Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful.

Traditional ways of motivating a sales force have included money, incentives, contests and even turnover (regardless of performance). While it's true being a sales professional is not for everyone, there is a way to identify, build and retain a top-notch motivated sales force. The trick is to build and keep a sales team that delivers sustainable results.

THE WILD IDEA CLUB will help you get there, by providing managers with an easy, step-by-step approach that harnesses the collective genius of their people to drive innovation, improve efficiency and increase morale.

The more virtual your business, the more flexible the hours, the lower the overhead and the greater the profit potential. YOUR VIRTUAL SUCCESS will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits or an independent professional in any service business.