Economics and Business

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start? Using a unique Rule of 30 approach, 30 DAYS TO SOCIAL MEDIA SUCCESS is the perfect resource for busy people who want quick results.

Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organisations. HOW TO SELL ANYTHING TO ANYONE ANYTIME was written primarily for them.

“Robert W. Bly's helpful, amusing and slim volume is jam-packed with wisdom and plenty of tips to help you organise, manage your time better, cure procrastination and increase your productivity.” —Rolf Dobelli, GetAbstract.

In today's fast-paced, unprecedented and unpredictable economy, many executives simply don't know what to do. Conventional methods - which may never entirely be understood in the first place - often don't work during economic upheaval. Executives, especially CEOs, need something better. They need a guide that identifies the roadblocks and points out the landmines.

The majority of debt-ridden consumers are in desperate need of financial budgeting and credit repair. THE ESSENTIAL CREDIT REPAIR HANDBOOK contains all the information you need to walk you through the step-by-step process of repairing your credit and leaving debt behind! THE ESSENTIAL CREDIT REPAIR HANDBOOK will teach you how to: ...

Who changed the rules of business? It's a different game now. In an increasingly globally diverse workforce, it's vitally important that leaders understand their team inside and out. This takes a new toolbox of skills for the 21st century.

In today's economy, a salesperson must have the performance skills of an actor in order to stand out in an increasingly crowded business environment. Just as an actor wins the audience's applause by delivering a phenomenal performance, a salesperson must deliver an equally memorable buying experience to win in business.

Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade.

How people work, communicate, collaborate and manage responsibilities has changed. Knowing how to build influence and lead others without title or authority, no matter what your role, is now a workplace necessity. No one needs to appoint you, promote you or nominate you. You decide. It's not rank that will get you results; it's the actions.

Leaders today face nearly impossible tasks. Forced to do more with less, expand globally, innovate quickly, inspire broadly and - oh, yes - balance work and family. How can one manage all this pressure? THE ZEN LEADER does not encourage you to just 'be peaceful.' Neither does it suggest you work harder, faster or ignore the pressure.

The number one reason cited in exit interviews for an employee resigning is 'my manager.' Most managers and executives not only aren't aware of this obvious problem, but probably wouldn't know what to do about it if they did. Today's employees do not respond to the old hands-on, militaristic management styles.

Laptops, smart phones and tablet PCs have made today's business owner more mobile than ever, but life on the go, also, makes it more difficult to stay organised, be productive and focus on promoting one's business.

“Whitney's keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft to women-owned start-ups in Africa!” —Maggie Winkel, Director of Merchandising for Nike What does American Express have in common with a one-woman meat vendor in Malaysia?

Hate your job? Ready to resign? Facing redundancy before you even have a chance to resign? Is your boss is an idiot? Think you might have a legal grievance? If any of these scenarios apply to you, you are facing a crucial career moment. Mistakes and misinformation will cost you dearly.

"Hal's latest book is a MUST read! Every once in a while a book comes along with such commonsense and easy-to-comprehend sales techniques. This is that book!" —Len Komoroski, president, Cleveland Cavaliers "Hal has condensed a lifetime of sales success into a book that is fun to read and easy to digest.

For Creative Professionals Including Artists, Writers, Designers, Bloggers, Web Developers, and Anyone Else Looking to Freelance or Run Their Own Business. Too many creative professionals focus too much on their artistic abilities and too little on their business interests.

THE CEO CODE shows how to develop the attitudes, knowledge, skills and behaviour required to master leadership and build a great company. This practical book shows you how to design your own programme of development and create a masterpiece, personally and professionally. It is based on the wisdom gained from more than 30 years of business experience.

One of the hardest challenges in anyone's career is changing from being a employee responsible solely for one's own work to a manager responsible for others' performance. New managers face the stress of giving up control while needing to drive results through others.

Take a random sampling of managers and executives and you will inevitably encounter the good, the bad and the inept. But there are those rare souls who are excellent bosses, who achieve great results while retaining their staff 's loyalty, affection and exemplary performance. Who are these elite performers - these Superstar leaders? And how can you become one?