Economics and Business

Small business owners and solo professionals know they're supposed to use social media to increase sales, but how should they start?Using a unique Rule of 30 approach, 30 DAYS TO SOCIAL MEDIA SUCCESS is the perfect resource for busy people who want quick results. Thirty short chapters (one for each day of the month) are packed with practical and workable tips and proven techniques you can use righ

Hundreds of thousands of small business owners are tossing and turning at night, trying to figure out how to attract more customers. They need to know how to sell, both individually and through their organisations. HOW TO SELL ANYTHING TO ANYONE ANYTIME was written primarily for them.HOW TO SELL ANYTHING TO ANYONE ANYTIME distills the fundamental sales process into simple, easy-to-understand and e

“Robert W. Bly's helpful, amusing and slim volume is jam-packed with wisdom and plenty of tips to help you organise, manage your time better, cure procrastination and increase your productivity.”—Rolf Dobelli, GetAbstract.comMAKE EVERY SECOND COUNT goes beyond the usual time management books to bring you a broad range of strategies and tactics - dozens of proven methods to get more done in less ti

In today's fast-paced, unprecedented and unpredictable economy, many executives simply don't know what to do. Conventional methods - which may never entirely be understood in the first place - often don't work during economic upheaval. Executives, especially CEOs, need something better. They need a guide that identifies the roadblocks and points out the landmines. In her more than 30 years of work

The majority of debt-ridden consumers are in desperate need of financial budgeting and credit repair. THE ESSENTIAL CREDIT REPAIR HANDBOOK contains all the information you need to walk you through the step-by-step process of repairing your credit and leaving debt behind!THE ESSENTIAL CREDIT REPAIR HANDBOOK will teach you how to:· Dispute late payments, chargebacks and collection accounts· Rebuild

Who changed the rules of business?It's a different game now. In an increasingly globally diverse workforce, it's vitally important that leaders understand their team inside and out. This takes a new toolbox of skills for the 21st century. Today you need winning strategies to avoid the costly pitfalls of high turnover, low morale and poor collaboration, not to mention the cost of missed deadlines a

In today's economy, a salesperson must have the performance skills of an actor in order to stand out in an increasingly crowded business environment. Just as an actor wins the audience's applause by delivering a phenomenal performance, a salesperson must deliver an equally memorable buying experience to win in business.ACT LIKE A SALES PRO takes its cue from acting - the ultimate form of persuasio

Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade. Using a unique Rule of 30™approach, 30 DAYS TO ONLINE PR AND MARK

Leaders today face nearly impossible tasks. Forced to do more with less, expand globally, innovate quickly, inspire broadly and - oh, yes - balance work and family. How can one manage all this pressure?THE ZEN LEADER does not encourage you to just 'be peaceful.' Neither does it suggest you work harder, faster or ignore the pressure. Quite the opposite: it's about using the pressure to propel 'flip

The number one reason cited in exit interviews for an employee resigning is 'my manager.' Most managers and executives not only aren't aware of this obvious problem, but probably wouldn't know what to do about it if they did. Today's employees do not respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ide

Laptops, smart phones and tablet PCs have made today's business owner more mobile than ever, but life on the go, also, makes it more difficult to stay organised, be productive and focus on promoting one's business. 30 DAYS TO VIRTUAL PRODUCTIVITY SUCCESS is the busy business owner's guide for getting more done with less time, making productive contacts online and using the power of the Internet to

“Whitney's keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft to women-owned start-ups in Africa!”—Maggie Winkel, Director of Merchandising for NikeWhat does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a “lot.”In today's competitive mar

Hate your job? Ready to resign?Facing redundancy before you even have a chance to resign?Is your boss is an idiot? Think you might have a legal grievance?If any of these scenarios apply to you, you are facing a crucial career moment. Mistakes and misinformation will cost you dearly.In STAND UP FOR YOURSELF WITHOUT GETTING FIRED, celebrated lawyer, Donna Ballman, provides winning answers to these a

"Hal's latest book is a MUST read! Every once in a while a book comes along with such commonsense and easy-to-comprehend sales techniques. This is that book!"—Len Komoroski, president, Cleveland Cavaliers"Hal has condensed a lifetime of sales success into a book that is fun to read and easy to digest. It is a no-nonsense, practical guide to driving up sales in any industry."—Gerhard Gschwandtner,

For Creative Professionals Including Artists, Writers, Designers, Bloggers, Web Developers, and Anyone Else Looking to Freelance or Run Their Own Business.Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In WHEN TALENT ISN'T ENOUGH, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical

THE CEO CODE shows how to develop the attitudes, knowledge, skills and behaviour required to master leadership and build a great company. This practical book shows you how to design your own programme of development and create a masterpiece, personally and professionally. It is based on the wisdom gained from more than 30 years of business experience. Inspirational and informative, Rohlander share

One of the hardest challenges in anyone's career is changing from being a employee responsible solely for one's own work to a manager responsible for others' performance. New managers face the stress of giving up control while needing to drive results through others. Many of the more than 80 million members of the Millennial generation are facing the challenge of managing others without a guide to

THE WINNING MANAGER'S PLAYBOOK gives business owners and managers what they so desperately need: a clear, focused, laser-sharp tactical manual of what they need to know right now to make their organisation a success.The authors' presentation of their six commonsense practices creates a systematic framework useful to managers, entrepreneurs and executives alike, providing them with:· Clear, hard-hi

Are you having a tough time finding new customers for your product or service? SUPERSTAR CUSTOMER SERVICE follows Superstar Leadership and Superstar Sales, three titles aimed straight at achieving the highest levels of performance in these three essential areas. Customer service may be one of the most demanding and difficult jobs you'll ever have...but it has the potential to make you a Superstar!

In a global, complex and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a company's metal detector. Yet war games run by the large consulting firms are kept secret and cost millions. For the first time, this book makes them accessible to every product and brand manager, every project leader, every marketing prof