Economics and Business

Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them. Small businesses must adapt virtually every day if they are to

To be successful in the 21st century global marketplace you need many things - determination, well-articulated goals and a bit of luck. But more than anything else, you need kindness. Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful. This is a f

The motivations customers act on are seldom logical, predictable or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organisations must go about understanding their customers. WHY CUSTOMERS REALLY BUY introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfi

BUSINESS REPORTS FOR BUSY PEOPLE is a handy, quick-reference guide that describes how to write the most common types of business reports and provides a wide range of samples and templates that can be used to produce professional-looking, clear and concise reports.Business is about decisions. Reports that capture, analyse and explain the right data in a clear, concise format allow managers and deci

Climate change. Energy security. Water shortages. These perils affect our world and, increasingly, the ability of businesses to operate profitably. In the face of soaring energy prices and decreasing inventories of natural resources, larger businesses are taking steps to control their costs. In addition, these businesses are implementing environmentally friendly practices in order to manage risks,

Traditional ways of motivating a sales force have included money, incentives, contests and even turnover (regardless of performance). While it's true being a sales professional is not for everyone, there is a way to identify, build and retain a top-notch motivated sales force. The trick is to build and keep a sales team that delivers sustainable results.The insights included in this book are desig

THE WILD IDEA CLUB will help you get there, by providing managers with an easy, step-by-step approach that harnesses the collective genius of their people to drive innovation, improve efficiency and increase morale.In tough times like these - with managers facing increasing pressure to get more done with fewer people and less money - encouraging employees to work together to tackle tough issues on

Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training and creating an audio or video podcast.This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or product

Are you a staff member, a board member or a volunteer of a faith-based, human service, arts or other nonprofit organization that needs additional funds to accomplish its mission? Are there not enough hours in the day to raise the funds your agency needs? Do your colleagues not have the expertise or interest to raise the cash needed? Do you need a quick source of practical information about ways to

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day.THINK LIKE A MARKETER takes the mystery out of

Make your job easier. Get the inside scoop on the secrets of success that motivate teams to top performance. In the matrix of workplace roles and responsibilities, managers are pivotal to corporate success. Yet a manager is often the unsung hero who must adapt to demands from all sides - and do so with little or no training and without mentorship for the role. Learn from Dan Bobinski, who draws fr

Business growth requires more than a business plan and a dream. You must utilise many tools and techniques to take your company to the next level. LEAP! 101 Ways To Grow Your Business is loaded with practical strategies that you can use based on your business-growth goals and the distinct needs of your company.LEAP! is divided into four sections: Leverage, Execute, Accelerate, Prosper; you will le

The more virtual your business, the more flexible the hours, the lower the overhead and the greater the profit potential. YOUR VIRTUAL SUCCESS will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits or an independent professional in any service business.Alan's virtual model has resulted in large six-figure deals with pe

The U.S. government is the biggest customer in the world!How can your small business get a piece of the pie?THE DEFINITIVE GUIDE TO GOVERNMENT CONTRACTS begins at the beginning, and assumes no prior knowledge of the government marketplace. Written in a clear, easy-to-understand language by experienced sales and marketing professionals, it takes you through every step of the process—finding the opp

Are performance reviews at your company like socks at Christmas - you get them every year whether you want them or not?It doesn't have to be like that. Because everyone wants to know how they're doing, how they measure up and what their chances are for advancement and rewards. And they want to do things right.THE ESSENTIAL PERFORMANCE REVIEW HANDBOOK will help you understand why performance review

Every organisation faces challenges and hardships. THE ONLY LEADERSHIP BOOK YOU'LL EVER NEED teaches leaders how to overcome their most difficult obstacle: employee engagement. By pinpointing specific areas leaders can focus on and change, this book shows how one leader can effectively change the entire workplace environment - for the better.Topics addressed include:· The 10 Keys to Workplace Exce

Internet growth has surpassed all projections and continues to expand every day. Those who are adapting to the online medium will reap the rewards for years to come and have the potential to grow their businesses and build their brands exponentially.Peggy McColl tells her story of discovering the power of online marketing to break through the clutter, capture a global customer base and build her b

What differentiates business people from business professionals? Many individuals invest in their careers yet have no clue how to set themselves apart from their competition. BUSINESS ETIQUETTE reveals both the unwritten and unspoken rules of success. It gives new employees and seasoned professionals alike those rather effortless strategies for climbing that slippery ladder of success.You'll learn

Whether you are looking to secure a new deal - or land a new job - FAST TRACK NETWORKING gives you the tools you'll need to put the power of networking to work for you. You'll be amazed at the opportunities that will unfold once you begin to network correctly...and unconditionally.Through hundreds of valuable tips and dozens of networking success stories, you'll learn the "tricks of the trade" fro

CEO PRIORITIES provides direct, specific and valuable practical advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humour and irony.Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities - get these right...or else! He covers the key areas that must be handled well and with intelligence and explains in detail