Economics and Business

From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, illustrations, and photography.

Barely one in a hundred business people knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT! Captions under photos get 200 percent greater readership than non-headline copy. FACT! Ads with sale prices draw 20 percent more attention. FACT!

Managing people is the biggest challenge any organization faces. It's a challenge that has grown even more difficult over the past decade. Since THE BIG BOOK OF HR was first published, we've seen dramatic changes in the workplace and the workforce.

FINANCIAL STATEMENTS is a perfect introduction to financial accounting for non-financial managers, investors, business students, lawyers, lenders, entrepreneurs, and more. Financial Statements deftly shows that all this accounting and financial-reporting stuff is not rocket science and that anyone can understand it!

Business writing has been transformed in our era from long, leisurely letters to fast faxes, instant e-mails, crisp memos and concise letters. Your reader doesn't have time to waste. And neither do you. That's where THE ENCYCLOPEDIA OF BUSINESS LETTERS, FAXES, AND E-MAIL can help.

In our increasingly interconnected world, communication is key. Whether you're speaking in public, writing an email, or going through an important negotiation, how you present yourself through language is all-important in today's global business world.

Since 2008, busy managers by the tens of thousands have turned to this best-selling book as a handy guide to the ins and outs of human resources. And no wonder! Because whether you're a small business owner, a manager in a business without an HR department or even a seasoned HR professional, THE ESSENTIAL HR HANDBOOK will help you handle any personnel problem - from training to outsourcing - ...

HEART AND SELL offers salespeople, entrepreneurs and corporate leaders a system of emotional selling that will revolutionise the sales process. Shari Levitin, who pioneered the Third Level Selling™ movement, takes this concept to a whole new level and shows you methods to create an emotional customer experience that creates true urgency, a process to decrease objections and techniques to ...

TURN YOUR FANDOM INTO CASH teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business.

THE BRUCE LEE CODE focuses on the business strategies prevalent in Lee's life and teachings that helped unlock his full potential. Bruce Lee's attention to brand is a major reason why he continues to influence pop culture today, and he was a pioneer, being one of the first Hollywood stars to start his own production company.

People issues. They seemingly arise out of nowhere and just don't go away. It's critical that managers handle them right. As a manager, you need to know so many things about managing people, but you don't even know what to ask! THE DECISIVE MANAGER can help.

No Swiss watch brand has a more powerful reputation than Rolex. The name has long been synonymous with luxury watches of enormous prestige and the highest quality. Since the Genevan manufacturer's founding by Hans Wilsdorf in 1908, these precious timepieces have become coveted around the world.