Economics and Business

LIVING PROOF tells the story of how, in just a few short years, Connecticut natives, Adam and Pete, took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures and challenging the status quo. Business lessons distilled from the mind of a moonshiner include:· Finding yo

Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success. In an engagi

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognise the shift that has happened right under their noses. It's not so much that people have changed, it's t

THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields.Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world. Candidates hired the authors' company to apply to their

Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn't playing, you aren't either. Regardless of the industry, situation or product, the two most common mist

Business is about making money, but it's, also, about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business—which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence and a great business plan aren't enough anymore. Many of

In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. WRITE BETTER RIGHT NOW is the springboard to get you ahead in any job, passion project or situation that requires writing skills. No matter what you are called upon to do - blog posts, speeches, web content, press r

Organisations around the world spend billions of dollars every year to awaken and engage their employees. Yet global employee engagement remains fixed - at 13%. The disengagement problem usually begins with the CEO telling human resources to fix it. Unless the CEO or business owner takes charge of engagement, everyone will look over the messenger's shoulders to pick up cues from the top leader. Mo

College costs are straining every family except the richest. Most financial aid goes to the neediest families. The middle class typically doesn't qualify for need-based financial aid, even though most can't afford to pay cash for college and their salaries haven't allowed them to save enough to cover all costs. If these families are trying to put more than one child through college, the challenges

To succeed these days your organisation must create amazing results. Your employees and teams may be quite capable of handling their specific areas of focus, but unless you get them to work together, your products, services and profits will suffer. While progress has been made, maximising collaboration is still a challenge for many companies. They need a new approach. Over the last quarter century

In this completely updated, new edition, the best-selling author of 101 Great Answers to the Toughest Interview Questions and 101 Smart Questions to Ask on Your Interview, takes you step-by-step through the recruitment process. Whether you're replacing an employee who's leaving or creating a new position in your organisation, Ron Fry shows you how to write a concise and accurate job description, i

Business books fall into two categories: theory and impractical protocols. Both provide either ideas without applications or applications without proven theoretical frames. They are like concept cars that no one expects to drive to work.THE LEADER ARCHITECT provides the bridge to proven solutions based on sound theory. These solutions are being used successfully by expert leaders at some of the be

Confucius said that a thousand-mile journey begins with a single step. The same principle applies to becoming a self-made millionaire, except this journey is a little shorter, comprising of just 52 common sense practices. Featuring interviews with a wide-ranging list of self-made millionaires, you will be astonished to see how anyone can achieve this status by creating the right mindset. You will

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price.CONVERSATION MARKETING will help you connect your brands, not just to the minds of your consumers, but to their hearts. Slick slogans an

Intuition is the great differentiator in business. Listening to, trusting and acting on your intuitive intelligence separates you from the pack as most people are not listening to theirs. Intuition is the one intangible skill that enables teams to function at a higher level and add more dimension and power to their ability to solve problems and grow. Yet the question that each business leader and

Master negotiator, Roger Dawson, turns his attention to the person on the other side of the desk - the salesperson who's trying to close a deal with the most favourable terms.The goal of most negotiations is to create a win-win situation. Imagine if you could win every negotiation and leave the other person feeling like he or she has won too? This book teaches you how to be the power sales negotia

In today's workplace, managers, leaders and HR professionals often believe they don't have the time to help employees navigate conflict. More often than not, however, it takes more time not to address conflict than to constructively intervene. But before you can successfully guide others in managing disagreements, you must be able to manage yourself - your mindset, presence and behaviour.TURN ENEM

What do leaders and executives do to keep improving their performances and maintain momentum? They go back to the basics. Fundamentals are the glue - communicating, listening, questioning, inspiring followers, being accountable and delegating. These essentials are the change agents for leaders with a desire to succeed.In LEADERSHIP SKILLS THAT INSPIRE INCREDIBLE RESULTS, Halstead gives readers the

The vast majority of word of mouth happens offline, in everyday conversations. In THE SCIENCE OF CUSTOMER CONNECTIONS, Karrh offers simple concepts plus practical guidance for individual professionals, teams and complex organisations to be part of those conversations in ways that increase their business. With clear language and a sense of humour, Karrh guides readers step by step to create: · A me

When a company can get its best ideas to market faster, its leaders can be confident that their most important strategic decisions will be executed faithfully and their visions for the company's future will be realised. They are, also, able to be agile in response to market changes, pursue new opportunities and achieve ambitious plans for growth.HIGH VELOCITY INNOVATION will show how companies acc