Economics and Business

Based on the latest research on how people read the Web, it also includes numerous tips, tricks, and techniques on writing a blog, training and creating an audio or video podcast.This must-have reference is for anyone working on the Web. Webmasters can avoid losing projects for lack of content. Business people can now create effective, readily understood Web content about their services or product

Are you a staff member, a board member or a volunteer of a faith-based, human service, arts or other nonprofit organization that needs additional funds to accomplish its mission? Are there not enough hours in the day to raise the funds your agency needs? Do your colleagues not have the expertise or interest to raise the cash needed? Do you need a quick source of practical information about ways to

Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day.THINK LIKE A MARKETER takes the mystery out of

Make your job easier. Get the inside scoop on the secrets of success that motivate teams to top performance. In the matrix of workplace roles and responsibilities, managers are pivotal to corporate success. Yet a manager is often the unsung hero who must adapt to demands from all sides - and do so with little or no training and without mentorship for the role. Learn from Dan Bobinski, who draws fr

Business growth requires more than a business plan and a dream. You must utilise many tools and techniques to take your company to the next level. LEAP! 101 Ways To Grow Your Business is loaded with practical strategies that you can use based on your business-growth goals and the distinct needs of your company.LEAP! is divided into four sections: Leverage, Execute, Accelerate, Prosper; you will le

As the world's economies continue to melt down, Dr. Goldsmith gives us the information we need to help make it through this difficult and scary time. Anyone who wants to keep his or her job - and any leader who wants to keep his or her company afloat - needs to learn how to deal with and utilise the power of emotions. Packed with simple tools, tactics, tricks and techniques, EMOTIONAL FITNESS AT W

The more virtual your business, the more flexible the hours, the lower the overhead and the greater the profit potential. YOUR VIRTUAL SUCCESS will help a cash-poor entrepreneur, a small business scrambling for expansion capital, an existing business seeking to improve profits or an independent professional in any service business.Alan's virtual model has resulted in large six-figure deals with pe

The U.S. government is the biggest customer in the world!How can your small business get a piece of the pie?THE DEFINITIVE GUIDE TO GOVERNMENT CONTRACTS begins at the beginning, and assumes no prior knowledge of the government marketplace. Written in a clear, easy-to-understand language by experienced sales and marketing professionals, it takes you through every step of the process—finding the opp

Google and the Internet have changed how the PR game is played—and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing—If they know the tricks of the trade. Using a unique Rule of 30™approach, 30 DAYS TO ONLINE PR AND MARK

Forget leadership gimmicks and catch phrases, "instant" leadership manuals and Stalinesque approaches to bottom-line results. Skip the sharp cuts to cope with tough times, too. Real and effective leaders today--from the executive suite to the assembly line--quietly and consistently follow what Dr. Eich has identified as the seven principles of effective leadership. True leaders know how to make e

How people work, communicate, collaborate and manage responsibilities has changed. Knowing how to build influence and lead others without title or authority, no matter what your role, is now a workplace necessity. No one needs to appoint you, promote you or nominate you. You decide. It's not rank that will get you results; it's the actions. In THE TITLELESS LEADER, you will discover uncommon behav

Leaders today face nearly impossible tasks. Forced to do more with less, expand globally, innovate quickly, inspire broadly and - oh, yes - balance work and family. How can one manage all this pressure?THE ZEN LEADER does not encourage you to just 'be peaceful.' Neither does it suggest you work harder, faster or ignore the pressure. Quite the opposite: it's about using the pressure to propel 'flip

The number one reason cited in exit interviews for an employee resigning is 'my manager.' Most managers and executives not only aren't aware of this obvious problem, but probably wouldn't know what to do about it if they did. Today's employees do not respond to the old hands-on, militaristic management styles. They are highly independent, individual professionals with their own fully developed ide

Laptops, smart phones and tablet PCs have made today's business owner more mobile than ever, but life on the go, also, makes it more difficult to stay organised, be productive and focus on promoting one's business. 30 DAYS TO VIRTUAL PRODUCTIVITY SUCCESS is the busy business owner's guide for getting more done with less time, making productive contacts online and using the power of the Internet to

“Whitney's keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft to women-owned start-ups in Africa!”—Maggie Winkel, Director of Merchandising for NikeWhat does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a “lot.”In today's competitive mar

Hate your job? Ready to resign?Facing redundancy before you even have a chance to resign?Is your boss is an idiot? Think you might have a legal grievance?If any of these scenarios apply to you, you are facing a crucial career moment. Mistakes and misinformation will cost you dearly.In STAND UP FOR YOURSELF WITHOUT GETTING FIRED, celebrated lawyer, Donna Ballman, provides winning answers to these a

"Hal's latest book is a MUST read! Every once in a while a book comes along with such commonsense and easy-to-comprehend sales techniques. This is that book!"—Len Komoroski, president, Cleveland Cavaliers"Hal has condensed a lifetime of sales success into a book that is fun to read and easy to digest. It is a no-nonsense, practical guide to driving up sales in any industry."—Gerhard Gschwandtner,

For Creative Professionals Including Artists, Writers, Designers, Bloggers, Web Developers, and Anyone Else Looking to Freelance or Run Their Own Business.Too many creative professionals focus too much on their artistic abilities and too little on their business interests. In WHEN TALENT ISN'T ENOUGH, self-employed copywriter and journalist Kristen Fischer offers powerful strategies and practical

THE CEO CODE shows how to develop the attitudes, knowledge, skills and behaviour required to master leadership and build a great company. This practical book shows you how to design your own programme of development and create a masterpiece, personally and professionally. It is based on the wisdom gained from more than 30 years of business experience. Inspirational and informative, Rohlander share

One of the hardest challenges in anyone's career is changing from being a employee responsible solely for one's own work to a manager responsible for others' performance. New managers face the stress of giving up control while needing to drive results through others. Many of the more than 80 million members of the Millennial generation are facing the challenge of managing others without a guide to