Career Press
Career Press, an imprint of Red Wheel/Weiser, publishes general non-fiction that addresses real, practical human needs. Our useful, accessible, how-to books reach a broad market of average Americans — people grappling with universal issues relating to job -hunting, career management, education, money, personal goals, HR & workplace issues, management, marketing/sales, negotiation, small business/entrepreneurship, and motivation/self-help.
THEY DON'T TEACH CORPORATE IN COLLEGE - Updated Edition
THEY DON'T TEACH CORPORATE IN COLLEGE has resonated with hundreds of thousands of readers and is currently used as a text in corporations and universities across the country.
Streamlined and made more accessible for the current generation of twenty-somethings, this new edition is for those that want to make a difference right now but lack some of the core skills to make it happen.
€10.00 excl tax
How To Listen And How To Be Heard
Too often, people avoid difficult conversations; but these discussions often need to happen to bring people together so we can all succeed.
There's no denying that our workplaces are more diverse than ever. Age, race, gender—there are so many different perspectives and experiences being brought to the table.
€9.50 excl tax
Never Go With Your Gut
Want to avoid business disasters, whether minor mishaps, such as excessive team conflict or major calamities like those that threaten bankruptcy or doom a promising career? Fortunately, behavioural economics studies show that such disasters stem from poor decisions due to our faulty mental patterns - what scholars call “cognitive biases” - and are preventable.
€10.50 excl tax
No Nonsense: Attract New Customers
For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. NO NONSENSE: ATTRACT NEW CUSTOMERS takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!
NO NONSENSE: ...
€7.90 excl tax
No Nonsense: Inspire Your Staff
For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches.
€7.90 excl tax
Essential Workplace Conflict Handbook : A Quick and Handy Resource for Any Manager, Team Leader, HR Professional, or Anyone Who Wants to Resolve Disputes and Increase Productivity
Today's workplaces are dynamic, so it shouldn't surprise anyone that tension can develop quickly and ruinously. THE ESSENTIAL WORKPLACE CONFLICT HANDBOOK is the ideal resource for anyone ready to confront conflict at work rather than run from it. Managed correctly, conflict can be a positive source for innovation and creativity.
€7.90 excl tax
You Said What?! : The Biggest Communication Mistakes Professionals Make
Communication is a measure of how we are heard. It's not about us; it is about how the other person perceives our message. If you are not where you should be in your career, the problem may very well be how you communicate.
YOU SAID WHAT?! is an action-oriented book that gives you solid techniques that can be used right away to achieve effective results, including: ...
€7.90 excl tax
Brand Seduction : How Neuroscience Can Help Marketers Build Memorable Brands
For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.
€9.00 excl tax
Living Proof : Onyx Moonshine's Journey to Revive the American Spirit
LIVING PROOF tells the story of how, in just a few short years, Connecticut natives, Adam and Pete, took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures and challenging the status quo.
€8.40 excl tax
Retirement Boom : An All Inclusive Guide to Money, Life, and Health in Your Next Chapter
Baby Boomers are reinventing retirement just as they have so many other aspects of their lives. They will live longer and be healthier than their parents and grandparents and they plan to remain relevant, be fulfilled and leave legacies. Many will continue to work well into their 70s and 80s, some because they want to, others because they need to.
€9.00 excl tax
Dollarlogic - a six-day plan to achieving investment returns by conquering
Risk does not equal reward.
This is the proprietary thesis of DOLLARLOGIC and what separates Martin's message from the rest of the “buy, buy, buy!” investment industry. Risk does not equal reward in relationships, behind the wheel of a car or in any other aspect of life, so why should it in the highly varied and sophisticated world of investing?
€9.00 excl tax
501 ways to roll out the red carpet for your customers - easy-to-implement
It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so?
€10.00 excl tax
Simple Is The New Smart : 26 Success Strategies to Build Confidence, Inspire Yourself, and Reach Your Ultimate Potential
Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success.
€8.40 excl tax
Investing With Purpose : Capitalize on the Time and Money You Have to Create the Tomorrow You Desire
When he was 24 years old, Mark Aardsma was fired. He had little in the way of savings. But instead of panicking and seeking to land a new job immediately, he sat down and began to invest his time and money differently. By the time he was 34, he had multiplied his limited savings a thousand fold and controlled a multi-million-dollar portfolio of businesses and other investments.
€9.00 excl tax
Essential Executor's Handbook : A Quick and Handy Resource for Dealing with Wills, Trusts, Benefits, and Probate
Many of you, regardless of your feelings on the matter, will eventually be appointed as executor of your parents', spouse's, or another's estate.
Just calling an attorney isn't enough. Settling a decedent's estate may require the combined expertise of accountants, appraisers, auctioneers, realtors, bankers, brokers, insurance companies, a myriad of bureaucrats, and, yes, even lawyers.
€9.00 excl tax
101 smart questions to ask on your interview - completely updated 4th editi
101 SMART QUESTIONS TO ASK ON YOUR INTERVIEW is for every job candidate who thinks the question “Do you have any questions for me?” marks the end of an interview. In Fry's view, it marks the beginning of the last and perhaps most important interview phase, one that's so important that failing to properly prepare for it can undo all the rest of your hard work, including providing great answers to ...
€10.00 excl tax
Visibility marketing - the no-holds-barred truth about what it takes to gra
The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing.
Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns?
Too many in business have failed to recognise the shift that has happened right under their noses.
€8.40 excl tax
Put Your Intuition To Work : How to Supercharge Your Inner Wisdom to Think Fast and Make Great Decisions
Business is about making money, but it's, also, about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business—which product to launch, whom to hire, how to spend.
Hard work, analytics, past successes, intelligence and a great business plan aren't enough anymore.
€8.40 excl tax
Customer loyalty loop - the science behind creating great experiences and l
How do you grow a truly sustainable business in the hypercompetitive 21st century? By using the practical, psychology-based strategies in this book to dive into the mind of your customer and enhance your business's customer experience by creating “buying loops” that keep your customers coming back for more.
€9.00 excl tax
Profit of kindness - how to influence others, establish trust, and build la
When kindness becomes your primary goal, everything changes: how you look at life, what you get from it and how others interact with and relate to you.
THE PROFIT OF KINDNESS will help you master the art of building trusting, long-lasting relationships through open, non-adversarial interchanges that result in mutually beneficial outcomes.
€9.00 excl tax
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