When I grow up I want to be a musician, an football player, a CEO, a …. How's that childhood dream working out? Most of us learn to discard our “outlandish” childhood dreams as we mature. It's part of growing up, right? Not for Edwin Sprague, who is committed to fulfilling all of his dreams - including playing for the New York Jets, making a fortune and publishing a book…this book. Unlike the abstractions of the Law of Attraction, THE Z FACTOR is anything but elusive or indescribable. “Z” is the extraordinary effort ordinary people can generate that produces quantitative results, dream-fulfilling results. Is it time to finally be what you dreamt you'd be when you grew up? If so, it's time to harness the absolute power of Z. No affirmations here—just humourous, motivating and gritty stories about: · Applying Tactical Ignorance and why you should be careful about what you learn. · Putting your ideas out on the table and introducing them to life's realities. · Ten tactics that create a Perpetual Promotion Machine. · Landing a whale (QVC), Feeding the Tuna Mayo, N.Y. Jets Meat, Professor Backwards, It Ain't Easy Being Seven at My Age... and much more!