Economics and Business

Master the evergreen traffic strategies to fill your website and funnels with your dream customers in this timeless work from the $100 million entrepreneur and cofounder of the software company ClickFunnels.

For the sixth year in a row, Watkins will be publishing the popular Every Day Matters Diary. Designed as a resource for enriching daily life, this bestselling illustrated holistic planner will guide you on a journey of awareness and fulfilment as you go about your everyday activities.

One of the oldest and most potent natural stimulants, the leaves of the coca plant is the organic source from which cocaine is synthesised. Fresh coca leaves and products made from them have verified medicinal and healing properties - and not the same addictive qualities or negative side effects as cocaine.

Every employee is different, but, unfortunately, many leaders use a one-size-fits-all approach to leading. In doing so, these, otherwise well-intentioned, leaders are working harder than they should while not getting all they could out of their teams. LEAD INSIDE THE BOX gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference.

Today's workplaces are dynamic, so it shouldn't surprise anyone that tension can develop quickly and ruinously. THE ESSENTIAL WORKPLACE CONFLICT HANDBOOK is the ideal resource for anyone ready to confront conflict at work rather than run from it. Managed correctly, conflict can be a positive source for innovation and creativity.

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.

LIVING PROOF tells the story of how, in just a few short years, Connecticut natives, Adam and Pete, took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures and challenging the status quo.

“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.” In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance.

It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so?

Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success.

Employee motivation has been consistently cited as a top and growing priority by CEOs, managers and human resources leaders across the world. This new title from best-selling author, Dr. Bob Nelson, will help move any organisation from just measuring the need to engage employees to actually changing management behaviour which will, in turn, lead to a stronger culture of motivation.

Each of us sees more than 5,000 marketing messages every day. In such a crowded marketplace, brands are scrambling to find new ways to cut through the clutter to reach consumers. With such intense competition, it's critical to stand apart beyond service and price. CONVERSATION MARKETING will help you connect your brands, not just to the minds of your consumers, but to their hearts.

Congratulations, you're a manager! Of course you have expertise in the field you're managing, but what about everything else? There's so much more to know! Whether you're a new or experienced manager, your responsibilities can become overwhelming at times. There are days and new situations that will leave you feeling vulnerable. You don't know where to start or even what to ask!

In today's hurly-burly work environment, many businesspeople find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded. NO NONSENSE: TIME MANAGEMENT helps you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time.

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams.

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. NO NONSENSE: ATTRACT NEW CUSTOMERS takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost! NO NONSENSE: ...

For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches.

Why do some team members not get along? What is the best way to get new teams and ad-hoc teams to maximize their performance in the least amount of time? How can meetings be designed to achieve useful outcomes? Teams are the source of problem-solving and innovation that today's organizations need to survive and thrive in an increasingly complex and challenging marketplace.

In his work consulting to major corporations for more than thirty years, Gerald Kraines consistently hears that 60–70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.