Economics and Business

There's no denying it. Business has become global, yet few people we meet in our everyday lives have any actual international experience. Markets are increasingly messy and rapidly evolving. Leaders know that they need to adapt, but they are usually too busy - and they're unsure about what exactly to change.LEAN BRANDS provides a lean, agile approach to building global brands, helping you:1. quick

In today's hurly-burly work environment, many businesspeople find it challenging to avoid distraction, stay focused, use their time and energy to maximum benefit, and gain ground on important goals and outcomes. In short, we are overloaded.NO NONSENSE: TIME MANAGEMENT helps you overcome this feeling of overload and avoid the traps that lead to an unproductive relationship with time. The book offer

You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust print media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates and unfiltered livestreams. How, then, do marke

For most businesses, attracting new customers is a never-ending effort anchored in uncertainty, frustration, and knee-jerk reactions. NO NONSENSE: ATTRACT NEW CUSTOMERS takes the mystery out of creating an ongoing plan with proven tactics to keep the phone ringing and the door swinging. The basic concept: Attract an endless flood of new customers at little or no cost!NO NONSENSE: ATTRACT NEW CUSTO

Why do some team members not get along? What is the best way to get new teams and ad-hoc teams to maximize their performance in the least amount of time? How can meetings be designed to achieve useful outcomes? Teams are the source of problem-solving and innovation that today's organizations need to survive and thrive in an increasingly complex and challenging marketplace.Teamwork is hard because

For most businesses, attracting new employees and getting your existing employees to succeed is a never-ending task. It's often rooted in inefficient hiring practices, misunderstood motivational techniques, inadequate training, and high employee turnover. The results: low productivity and poor performance, leading to lower revenue, unhappy customers, and endless management headaches. NO NONSENSE:

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better ad people everywhere. How can the ad industry even exist when almost all of the products that it produces fall on a continuum

In his work consulting to major corporations for more than thirty years, Gerald Kraines consistently hears that 60–70 percent of business organizations' potential effectiveness goes unrealized. He shares how to engage, align, and develop employees in order to leverage and encourage optimal performance and long-lasting results.Filled with useful anecdotes and lively case studies, this book will hel

In our divided climate with heightened concerns and emotions over inclusion, racism, and activism, THE ESSENTIAL DIVERSITY MINDSET offers a transformative approach to diversity—as a mindset, not as a formula. Thoughts, feelings, and behaviours (not enforcements, compliances, or statistics) drive diversity outcomes.THE ESSENTIAL DIVERSITY MINDSET provides answers to businesses, organizations, and p

Who hasn't had to deal with a jerk at work? Whether it's a toxic team member who loves nothing more than to suck the life and excitement out of her colleagues, the difficult coworker who isn't happy unless the office is filled with mayhem and drama, or a bad boss who causes his employees to constantly dream of telling him to “Take this job and shove it!”, we've all had to deal with people on the j

An organization's future success depends on their decision makers' ability to anticipate changes and disruptions in the marketplace. But how do you get information about tomorrow today? How can your decisions today account for tomorrow's uncertainties?SMALL DATA, BIG DISRUPTIONS presents a tool kit to foresee coming changes:· Understand why big data will not help you with understanding tomorrow's

SECRETS OF POWER NEGOTIATING covers every aspect of the negotiating process with practical, proven advice, from beginning steps to critical final moves: how to recognize unethical tactics, key principles of the Power Negotiating strategy, why money is not as important as everyone thinks, negotiating pressure points, understanding the other party and gaining the upper hand, and analyses of differen

Here is a collection of ancient Chinese maxims on strategy, battlefield tactics, and deception—in the spirit of such classics as The Art of War and The Book of Five Rings—made fresh and relevant with contemporary examples and explanation. The origin of The 36 Strategies of the Martial Arts is unknown; however, the text is a synthesis of various military principles, political expressions, and even

The #1 New York Times bestseller. More than 2 million copies sold! Look for Brené Brown´s new podcast, Dare to Lead, as well as her ongoing podcast Unlocking Us! From thought leader Brené Brown, a transformative new vision for the way we lead, love, work, parent, and educate that teaches us the power of vulnerability.   “It is not the critic who counts; not the man who poin

The #1 New York Times bestseller. More than 2 million copies sold! Look for Brené Brown´s new podcast, Dare to Lead, as well as her ongoing podcast Unlocking Us! From thought leader Brené Brown, a transformative new vision for the way we lead, love, work, parent, and educate that teaches us the power of vulnerability.   “It is not the critic who counts; not the man who poin

Mentoring differs from instruction, teaching and coaching in that it emphasizes not talents and skills used in executing a project, but the qualities and values of life that are needed to sustain oneself in the creative endeavour. In LEADER MENTORING, Shenkman makes the case for leader mentoring. “No mentors, no leaders,” he says. Yet, this great, ancient and necessary catalyst for learning has be

The In An Instant series is a new brand of user-friendly, engaging, and practical reference guides on core business topics, which capitalises on the authors' extensive experience and knowledge, as well as interviews they have conducted with leading business experts. Written in an upbeat and engaging style, the series presents 60 tips and techniques with anecdotes, examples and exercises that the r

Meetings should drive results. Instead they drive most people crazy! MAKE MEETINGS MATTER will help you rethink the role of meetings in your organisation and enable you to:· Reinvent meetings to get more done, minimise time spent and maximise productivity.· Avoid unnecessary and useless meetings.· Keep participants engaged and energised.· Keep the agenda on track.· Leverage technology.· Ensure fol

Turning any small business into a success is tough. Doing so in a market crowded with national and global sized competitors seems challenging, to put it kindly. Yet the millions of small business owners continue to fight. Many thousands lose every year. Why? Because they fail to capitalise on the agility their small size affords them. Small businesses must adapt virtually every day if they are to

Want the world to know who you are, what your company offers or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary person to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation or introduce a new concept to the community, free publicity is the cheapest, most