Economics and Business

Every employee is different, but, unfortunately, many leaders use a one-size-fits-all approach to leading. In doing so, these, otherwise well-intentioned, leaders are working harder than they should while not getting all they could out of their teams. LEAD INSIDE THE BOX gives leaders a way to get the best out of their teams by focusing their energy where it will make the biggest difference.

Today's workplaces are dynamic, so it shouldn't surprise anyone that tension can develop quickly and ruinously. THE ESSENTIAL WORKPLACE CONFLICT HANDBOOK is the ideal resource for anyone ready to confront conflict at work rather than run from it. Managed correctly, conflict can be a positive source for innovation and creativity.

For many marketing professionals, “science” is a four-letter word. They see brand-building as an unteachable art guided by their intuition and experience. But at its core, marketing aims to seed ideas into people's minds, make them feel a certain way and, ultimately, get them to act.

“When leaders fail to confront conflict, they become the 'biggest elephant' in the room.” In a survey of more than 4,000 CEOs, executives and managers, more than 90 percent admitted they were uncomfortable confronting or engaging in conflict. Yet leaders must realise that every conflict presents an opportunity to reach higher levels of performance.

LIVING PROOF tells the story of how, in just a few short years, Connecticut natives, Adam and Pete, took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures and challenging the status quo.

It's no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, recommend and clamour for more. As a leader in your organisation, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so?

Whether you are at work or at home, you are probably being asked to do more with less. We often become consumed with what doesn't really matter and spend far too much of our precious time on what doesn't even count. In SIMPLE IS THE NEW SMART, Dr. Rob Fazio shows you how to block out the static so you can turn up the volume on the right information and accelerate your path to success.

The landscape is littered with the corpses of great products and strong companies that died because of crappy marketing. Why do so many companies fail so miserably? Why do high-priced ad agencies and marketing firms keep spitting out stupid campaigns? Too many in business have failed to recognise the shift that has happened right under their noses.

THE LEADERSHIP CAMPAIGN is a playbook for winning in the reality of today's competitive global business environment. Each of the 10 steps it offers were learned on the most intensely competitive global battlefields. Thirty years ago, the authors were top-tier political consultants who could boast of a dozen presidential wins around the world.

Too many companies limit their strategic thinking by focusing on what they already know how to do. Executives are expected to set concrete objectives and create detailed, step-by-step plans to reach them. This approach may satisfy short-term considerations like quarterly earnings reports, but it produces modest innovation and evolutionary development at best.

MAKING MONEY WITH OPTION STRATEGIES is a practical, down-to-earth guide that introduces and fully explains an action plan to reduce risk in any stock portfolio. There are many options books available already and they fall into two major categories - basic primers limited to explaining the terminology and market of options and more advanced books discussing theory and pricing models of options.

“We're sorry but your recommendation wasn't approved.” We've all heard those words; it's a sentence that swallows your hopes and crushes your confidence. Getting ideas or projects approved and securing the resources needed to implement them is one of the greatest challenges business leaders face.

Negotiation is the middle ground between capitulation and stonewalling, a back-and-forth between two parties trying to reach agreement. If a price or other term is non-negotiable, there is no give and take, just “take it or leave it.” You may think you are negotiating, but if the other side isn't playing, you aren't either.

In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make - or break - your career.

Business is about making money, but it's, also, about making decisions. There are relatively small decisions, like when to call a meeting or which emails to answer quickly. Then there are the big decisions that can make or break a business—which product to launch, whom to hire, how to spend. Hard work, analytics, past successes, intelligence and a great business plan aren't enough anymore.

7 SECRETS OF PERSUASION is the first book to take the latest scientific insights about the mind and apply them to the art of persuasion. It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.

The success of a negotiation is profoundly affected by how well you read body language. How can you learn to read the subtle clues - many lasting a fraction of a second - that your opponent projects? BODY LANGUAGE SECRETS TO WIN MORE NEGOTIATIONS will help you discover what the “other side” is revealing through body language and micro-expressions and how to control your own.

With virtually non-existent oversight, the Internet can easily become the judge, jury and executioner for anyone's reputation. Digital attacks and misinformation can cost you a job, a promotion, your marriage, even your business.

In almost any career, you must know how to write - even if it's not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. WRITE BETTER RIGHT NOW is the springboard to get you ahead in any job, passion project or situation that requires writing skills.