Do you find marketing to be confusing, difficult or overwhelming? Are you not sure where to begin? Do you have a plan, but don't know how to make it happen? To act and succeed like a marketer, you must first think like one. When you do, marketing becomes routine, focused and successful as you take clear, confident steps to grow your business every day. THINK LIKE A MARKETER takes the mystery out of marketing. It addresses, head-on, the principles that must guide every action, decision and communication that affect your business. In addition, it gives you practical, real-life guidance that you can apply immediately after reading. Chock-full of specific examples and proven processes, THINK LIKE A MARKETER will teach and show you how to: · Think, act, and communicate like a marketing pro. · Identify and capitalize on the marketing opportunities that abound in your business every day (but are usually missed). · Stand out in a cluttered and overcrowded marketplace. · “Stir the pot” to build and maintain marketing momentum. · Devise a practical marketing strategy that will show positive results, even on a bare-bones budget.