Whether as a complement to written content
or a stand-alone attention getter, illustration
is being used more and more often
to set prominent accents. Illustrations
have become a key component of advertising,
communication, reporting, and other
media. Because visual storytelling gets messages
across more effectively in our age of
information overload, illustration is gaining
in importance. It’s no wonder that the
current spectrum of creative expression
represented by this technique is so vast.
Illusive 4 is the definitive reference of
contemporary illustration and these developments.
Showcasing the work of around
200 active illustrators —both established
names and new talents —from around the
world, the book demonstrates the dynamism
of this creative technique and documents
global trends. Some examples
surprise the viewer by integrating elements
from fashion sketching, figurative painting,
collage, and photography.
Astute texts describe how and where
illustration is being used today and put the
featured work into context. They explore
opportunities for illustration in fields
including advertising and merchandising
and for thematic topics such as fashion,
lifestyle, politics, and culture.
Illusive 4 makes it clear that illustrations
are not only used as decorative elements,
but to visually convey both content and
emotions. Because of its role as a transmitter
of information, the medium of illustration
is not limited by current fads. In fact,
much of the included work is characterized
by an impressive creative independence.
The results are as astounding as they are
inspiring.
Its scope makes Illusive 4 a rich source of
ideas for illustrators, painters, and visual
artists, as well as for graphic and editorial
designers. Its combination of images and
text offers added insights for editors, writers,
and anyone working in communication. In
short, the book is meant for everyone who is
passionate about illustration, as well as those
who are interested in new visual experiences
and are involved in their creation.