CEO PRIORITIES provides direct, specific and valuable practical advice and insights for CEOs and aspiring CEOs or executives, supported by relevant stories couched in humour and irony. Neil Giarratana takes you inside the CEO's office and lays out a top executive's priorities - get these right...or else! He covers the key areas that must be handled well and with intelligence and explains in detail how to do it. Weaving in examples from his 30-plus years of experience, Giarratana packs CEO PRIORITIES full of fascinating, surprising and always relevant information. You'll learn what you need to know about the critical areas of concern or activity for a CEO, any one of which could mean the difference between success and failure, plus targeted advice to help you: · End divisive office politics · Fast-track new product development · Forecast earnings without being foolish · Employ moral responsibility as a competitive advantage · Avoid the dark side of passion · Successfully effect changes in company culture · Introduce a new business model