To be successful in the 21st century global marketplace you need many things - determination, well-articulated goals and a bit of luck. But more than anything else, you need kindness. Kindness becomes the key business asset when you couple a caring attitude toward others with a focus on achieving your goals. Often people see business as a choice between being kind and being successful. This is a fictitious trade-off. Nice people are more successful. Those who wish to succeed in the 21st century business climate, which is characterised by intense competition, ever-evolving technologies and escalating expectations, must make the conscious development of kindness their business imperative. The successes of many of the most accomplished professionals come as a result of developing the 'Five Powers of Kindness': 1. Reputation: Being trusted and building a strong reputation 2. Reciprocity: Garnering reciprocal kindnesses from others 3. Personality: Learning to be someone that others like 4. Thanks: Being gracious and appreciative of others 5. Connecting: Building a strong network of relationships In CAPITALIZING ON KINDNESS you will learn simple techniques to harness the Five Powers to your professional advantage.